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It s no longer just the first adopters and the young who are hooked 71 percent of people in the United States are on Facebook, more than a half billion globally are on Twitter a population that includes everyone from the pope to a parrot named Rudy, and almost every small business in America in between and almost half of all social network users check in on these sites at least once a day, often as soon as they wake up in the morning. It has altered the way people fall in and out of relationships, stay in touch with family, and find jobs. Finally, there are few if any holdouts who will deny that today business simply can t be done without it, especially when one in four people say they use social media sites to inform their purchasing decisions. Boomers, who control 70 percent of U.S. spending, increased their social usage 42 percent in one year. Moms, the buyers and budget analysts for most families, are all over it. The eyeballs marketers want to reach, the ones belonging to people who make purchasing decisions and who have money to spend, are spending increasing amounts of time on social media sites. They are doing this because they are no longer tied to their laptops and PCs to get their social media fix. Thanks to their smartphones and tablets and eventually, their glasses and who knows what else where they go, their social networks go, too. Closed versus secret groups about 9 percent of American workers Alex Blumberg and Adam Davidson, Accidents of History Created U.S. Health System, NPR , October 22, 2009, www. npr. org templates story story. php? storyId 114045132 . Word clouds are a fun and inventive way to represent a piece of content when sharing it to social media, whether that be the words from a blog post, the transcript of a video, or the opinions of people commenting on a particular status update. Sites like Wordle http www.wordle.net ask you to paste in a body of text, which it will then use to generate a word cloud – customizable by font, layout, and color scheme. The more times a word appears, the more prominence it is given in the cloud. If you want to direct people to a specific part of your website or show them a quick step-by-step process, then screenshot images are one effective way to go about it – show people, don t tell. Creating them is as simple as using a snipping tool like Skitch https evernote.com skitch or even the Print Screen key to grab a snapshot, then adding text and arrow annotations before sharing. Or if you want to add a bit of visual flair, check out a service like PlaceIt http www.placeit.net , which allows you to insert a screenshot onto professional stock photos of devices captured in real-life settings. Screenshots are also useful if you simply cannot find a suitable image grabbing block quotes, ordered lists, or short paragraphs stuff that can be easily digested is the best option here. Infographic-style images needn t be big, full pieces of work. Sharing a snippet of fascinating or impressive data in the form of a graphic with a text overlay, or a chart can be just as powerful. Examples might include the number of hours it takes to manufacture a single pair of bespoke shoes, how the amount you ve given to charity has increased over the years, or how many cups of coffee your team gets through during a busy week!